Senior Manager, Media, MENA

About the role

WPP Media, WPP's AI-driven media operating unit, is looking for a Senior Media Manager in Dubai. The role drives brand growth and engagement by developing and executing media strategies across digital and offline channels, keeping media plans aligned with marketing strategy and optimized for maximum ROI. It also involves maintaining relationships with media vendors and internal teams.

Key responsibilities

• Develop and execute integrated media strategies across digital and offline channels, aligned with client business and marketing objectives
• Lead end-to-end planning, buying, execution, optimization and performance reporting on Google, Meta, TikTok, Snapchat, YouTube and DV360
• Own day-to-day client relationships, lead strategic discussions and performance reviews, and identify growth opportunities
• Use tools such as GWI and Statista to understand consumer behaviour, market dynamics and category trends, then turn insights into media recommendations
• Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions and media efficiency
• Manage media budgets, ensure effective use of spend and identify savings and efficiencies
• Identify new platforms, formats and audience opportunities to strengthen client performance and account growth

Required profile

• Extensive experience across the full communications planning process
• 4-6 years of experience planning display, search and social campaigns and offline media
• Proven client management experience, handling key stakeholders, presenting and managing expectations
• Proven track record of developing and executing successful media campaigns
• Strong communication and interpersonal skills, and up-to-date knowledge of market trends and customer demographics

Required skills

• Media planning across display, search, social and offline channels
• Performance measurement using ROAS, CPA, reach, engagement and conversions
• Tools mentioned: GWI, Statista, DV360

What we offer

• Hybrid approach, with teams in the office around four days a week
• Access to global WPP Media and WPP networks, employee resource groups and in-office events
• Medical, group retirement, vision and dental insurance, significant paid time off, partner discounts and mental health awareness days