Senior Manager of Paid Media and Growth

About the role

Huda Beauty, a beauty brand founded in 2013, is looking for a Senior Manager of Paid Media and Growth in Dubai. You will drive the brand's paid media execution, build its media capabilities and operations internally, own the omni-media strategy and planning across launch campaigns and core products, and manage the paid media budget and key platform partnerships while developing a high-performing team.

Key responsibilities

• Map consumer journeys and use first-party, platform, retailer and social listening data to define audience segments and activation strategies by campaign and market
• Plan annual, campaign, seasonal and always-on media strategies, including targeting, channel mix, budget allocation and phasing, and coordinate with the affiliate manager and content strategist
• Manage end-to-end media management across paid social, influencer amplification, digital/programmatic, retail media and performance marketing, including buy, optimization, reporting and brand safety
• Define RACI, operating standards, SLAs and the tech stack (DSPs, ad servers, verification, dashboards) with the Data Analytics Manager
• Manage platform partnerships and negotiate joint business plans with media owners and ad tech vendors
• Integrate platform-native AI tools (Meta Advantage+, TikTok Symphony, Google AI Max/AI Brief) into media workflows and keep the team upskilled
• Manage the paid media budget with the Senior Director, forecast and pace spend, and set efficiency targets such as CPM, CPC, CPA and ROAS
• Recruit, coach and lead a team of media experts, and run an ongoing upskilling program

Required profile

• 10+ years of experience in paid media strategy, planning and buying, agency-side and/or client-side (beauty, fashion, CPG or retail brands strongly preferred)
• Bachelor's degree in Media, Marketing, Business or a related field
• Experience managing large, multi-market media budgets and leading internal media teams on a client side highly preferred
• Multi-market and global/regional experience

Required skills

• Deep understanding of omni-channel planning and buying across paid social, influencer, programmatic, search and eRetail media
• Hands-on knowledge of Meta, TikTok, Snapchat, Pinterest, YouTube and their DSPs (Meta Ads Manager, Google Ads, SA360, DV360, Teads); platform certifications preferred
• Measurement approaches including attribution, incrementality and lift testing, MMM, and AI applications to media buying

What we offer

• Monthly "Self Love Days" at company discretion
• Premium medical, dental and vision coverage for employee and dependents
• Monthly coaching sessions with an in-house Success Coach
• Employee discounts on Huda Beauty products and quarterly product gifting