Senior Officer Integrated Marketing Campaigns

About the role

Mediclinic Corporate Office in Dubai is recruiting one Senior Officer for Integrated Marketing Campaigns (reference 74621). The role supports the Manager, IMC Corporate at officer level across the corporate integrated marketing portfolio, covering national campaigns, plans for the rest-of-business service lines and commercial priorities, the front door, the weekly planning meeting and the campaign permit process. Sign-off follows the MCME marketing sign-off framework, as amended from time to time.

Key responsibilities

• Campaign and portfolio support
• Support for the front door, planning meetings and campaign permit process
• Reporting and knowledge sharing

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, with evidence of continuous learning
• 4 to 6 years of marketing experience, including integrated campaign delivery across channels
• Experience in healthcare or regulated industries, with project management of multi-channel campaigns across digital and traditional platforms, is advantageous
• Marketing and/or business qualification is advantageous

Required skills

• Marketing strategy and planning support
• Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media campaigns
• Marketing administration and budget tracking
• Marketing campaign coordination and event planning
• Lead generation and customer lifecycle marketing
• Business process optimisation and communication, client interaction and reputation management principles