Senior Marketing Executive - Digital Marketing

About the role

Our FinTech client in Dubai is seeking a Senior Marketing Executive to lead brand awareness, content strategy, and digital marketing initiatives. The ideal candidate is a creative, data‑driven marketer with a proven track record of delivering measurable results across digital channels.

Key responsibilities

• Develop and execute content‑driven marketing campaigns across all digital platforms.
• Lead the content strategy, social media presence, and brand communications.
• Maintain consistent brand messaging across every touchpoint.
• Plan, launch, and continuously optimise digital marketing campaigns.
• Track performance metrics and provide actionable insights for improvement.
• Collaborate with cross‑functional teams to align marketing activities with business objectives.

Required profile

• Minimum 5 years of experience in content, digital, or brand marketing.
• Demonstrated success managing integrated marketing campaigns and content strategies.
• Strong understanding of social media, branding, and digital marketing channels.
• Experience analysing campaign performance and optimising results.
• Excellent communication and project‑management abilities.
• Preferred experience in FinTech, SaaS, or technology sectors.
• Familiarity with CRM, marketing automation, and analytics tools.

Required skills

• Digital Marketing
• Brand Marketing
• Analytics Tools
• Social Media Branding
• Marketing Automation