Senior Marketing Executive – Exhibitions & Conferences

About the role

Aldrich is seeking a Senior Marketing Executive to own the end‑to‑end marketing of its portfolio of conferences, exhibitions and industry events. The role blends strategic planning with hands‑on execution, requiring the ability to juggle multiple campaigns, deadlines and stakeholder relationships.

Key responsibilities

• Develop and execute comprehensive marketing strategies for multiple events throughout the year.
• Plan and manage event‑specific marketing calendars across social media, email, digital, content, media and partnership channels.
• Conduct market, competitor and audience research to uncover growth opportunities.
• Create and manage event‑related content, including announcements, speaker, sponsor and exhibitor promotions.
• Lead social media strategy, content calendars and regular postings on relevant platforms.
• Plan, execute and optimise paid advertising campaigns to drive registrations, delegates, exhibitors and leads.
• Track campaign performance, CPL, conversions, registrations and overall ROI.
• Manage email marketing campaigns, databases, audience segmentation and performance reporting.
• Develop and maintain relationships with media partners, industry associations and promotional partners.
• Coordinate with Design, Digital, Sales, Conference Production and Operations teams to ensure timely delivery of creatives, websites and landing pages.
• Oversee marketing budgets, allocate resources efficiently and prepare regular performance reports.
• Conduct post‑event analysis and integrate learnings into future campaigns.

Required profile

• Minimum 36 months of relevant marketing experience, preferably in events, exhibitions or conferences.
• Strategic mindset combined with a hands‑on approach to campaign execution.
• Proven ability to manage multiple projects and meet tight deadlines.
• Strong analytical skills with experience tracking ROI and conversion metrics.
• Excellent collaboration skills to work with cross‑functional teams.

Required skills

• Digital content creation
• Email marketing
• Digital marketing tools
• Paid advertising
• Conversion tracking
• Lead generation
• Marketing analytics
• End‑to‑end marketing strategy development
• CRM platforms
• Social media management
• Microsoft Office suite
• Marketing automation