Senior Marketing Manager, Digital Payments

About the role

A senior marketing professional is sought to lead the launch and growth of new use cases for payment products across MEA-TR. The role owns the end-to-end go-to-market strategy, from customer research and segmentation through launch execution and post-launch optimization. It suits someone who thrives at the intersection of go-to-market strategy, customer lifecycle marketing and data-driven execution, with a high degree of autonomy.

Key responsibilities

• Own and execute the go-to-market strategy for new payment use cases, driving awareness, acquisition, engagement and adoption.
• Define customer value propositions and messaging frameworks tailored to distinct segments.
• Build and run customer lifecycle marketing programs, from awareness through activation, engagement and retention.
• Design targeting strategies using segmentation, behavioural data and funnel analytics.
• Lead data-driven campaigns across onsite, outbound and partner channels, optimising based on performance insights.
• Guide creative development of marketing materials and campaigns.
• Collaborate with product teams on roadmaps, feature launches and customer experience milestones.
• Partner with external stakeholder and partner marketing teams on joint go-to-market approaches.
• Measure, analyse and report on acquisition, adoption, engagement and customer lifetime value.
• Identify and scale best practices for targeting, campaign execution and marketing automation across markets.

Required profile

• 6+ years of professional, non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience developing and managing acquisition marketing or channel programs.
• Experience presenting metrics and progress to senior leadership.

Preferred qualifications

• Experience with test-and-learn, marketing optimisation and experimentation.
• Experience designing and running joint marketing plans with strategic alliance partners with a global footprint.