Senior Marketing Manager

About the role

A logistics and cold chain business is looking for a hands‑on Senior Marketing Manager with proven B2B logistics marketing experience. You will work closely with Commercial and Sales teams to execute campaigns that attract customers and drive measurable business growth.

Key responsibilities

• Execute campaigns across digital, email, content, social media and events.
• Generate qualified leads, track opportunities with Sales and support customer acquisition.
• Manage campaign budgets, optimise acquisition costs, conversion rates and commercial returns.
• Develop targeted customer propositions and cross‑selling campaigns.
• Use CRM and marketing analytics to measure results and guide investment.

Required profile

• Marketing experience in logistics, freight forwarding, warehousing, 3PL or cold chain.
• Demonstrated success in demand generation and sales pipeline contribution.
• Hands‑on campaign execution with strong knowledge of marketing metrics.
• Commercial judgement, initiative and effective stakeholder management.
• Exposure to GCC or international markets is a plus.

Required skills

• CRM
• Marketing analytics