Senior Paid Media Manager

About the role

Robot24.com is seeking a Senior Paid Media Manager to own and scale paid campaigns on Google Ads and Meta platforms. The role is hands‑on, focusing on building, testing, fixing and expanding high‑budget campaigns to drive leads, conversions and revenue growth.

Key responsibilities

• Plan, launch and continuously optimise paid campaigns across Google Ads and Meta Ads.
• Manage and scale advertising budgets while maximising ROAS and ROIB.
• Develop performance‑marketing strategies centred on lead generation and revenue.
• Run A/B tests on audiences, creatives, copy and landing pages.
• Monitor daily performance, translate data into actionable insights and manage conversion tracking, reporting and analytics.
• Collaborate closely with Marketing, Social Media and Sales teams.

Required profile

• 5‑6+ years of hands‑on paid‑media experience with high‑budget campaigns.
• Advanced expertise in Google Ads and Meta Ads.
• Strong knowledge of GA4, Google Tag Manager and conversion tracking.
• Proven track record of scaling campaigns profitably.
• Currently based in the UAE and available for on‑site work.
• Experience in media, tech, marketplace or B2B environments is highly desirable.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• GA4
• Google Tag Manager
• Looker Studio or similar reporting dashboards