Senior Paid Media Specialist

About the role

The Senior Paid Media Specialist will operate within Driven’s Performance Marketing & Growth team, reporting to the Head of Performance Marketing & Growth. You will own the planning, buying and optimisation of paid campaigns across Meta, Google Ads, TikTok, Snapchat, LinkedIn, X and programmatic (DV360) to generate qualified buyer, seller and tenant leads at target cost‑per‑lead.

Key responsibilities

• Execute the quarterly channel plan, launching and optimising full‑funnel campaigns across the assigned media portfolio.
• Build and manage audience strategies (geo, language, in‑market, lookalike, CRM‑based retargeting) tailored to Dubai’s international buyer segments.
• Translate campaign briefs into platform‑specific plans with forecasted leads, CPL and spend.
• Run structured A/B and incrementality tests on creative, copy, landing pages and bidding strategies, documenting winning variants.
• Manage monthly budgets, pacing spend daily and reallocating to the best‑performing channels.
• Deliver CPL, ROAS and lead‑quality targets, reconciling platform data with CRM‑verified leads.
• Maintain accurate conversion tracking (pixels, server‑side CAPI, GA4, UTM) and ensure proper lead‑source mapping.
• Collaborate with design, content and web teams to align creative assets and landing‑page experiences.
• Peer‑review campaign builds and adopt automation/AI tooling for bid optimisation.

Required profile

• Senior‑level professional with hands‑on experience in paid‑media management.
• Proven ability to manage multi‑channel budgets and meet cost‑per‑lead targets.
• Strong analytical mindset, comfortable working with BI analysts and CRM data.
• Excellent communication skills for cross‑functional collaboration.

Required skills

• Meta Ads Manager
• Google Ads (Search, Performance Max, YouTube)
• TikTok Ads platform
• Snapchat Ads
• LinkedIn Ads
• X (Twitter) Ads
• DV360 (Display & Video 360)
• Audience segmentation (geo, language, lookalike, CRM)
• Conversion tracking (pixels, server‑side CAPI, GA4, UTM)
• Bid automation and AI‑driven optimisation tools
• CRM integration and lead‑source mapping
• BI reporting and data reconciliation