Senior Performance Marketing Manager

About the role

A Dubai-based retail group with two brands, Sand Dollar Dubai and Heart Cottage Lane, is bringing its paid digital advertising expertise in-house. It wants a highly experienced, results-driven Senior Performance Marketing Manager to take full ownership of paid advertising across Facebook and Instagram, targeting domestic and international markets. This is a hands-on, senior position focused on profitable, scalable campaigns.

Key responsibilities

• Take full ownership of Meta advertising and optimise campaigns across Facebook and Instagram, with regional campaigns in the UAE, GCC and international markets
• Develop audience targeting, retargeting and customer acquisition strategies, and allocate budgets to maximise return on ad spend
• Manage the Meta Pixel, Conversions API, catalogue advertising and product feeds, and stay ahead of Meta's algorithm changes
• Analyse Meta Ads Manager, GA4 and Shopify data, track ROAS, CPA and conversion rates, and provide weekly and monthly reports with recommendations
• Build advertising funnels, run A/B tests on creatives, audiences and landing pages, and advise management on budgets and growth
• Work with marketing and content teams on high-converting creatives and recommend market expansion opportunities

Required profile

• Minimum 5 years of hands-on experience in Meta performance advertising, ideally in fashion, retail or e-commerce
• Proven experience independently managing substantial monthly advertising budgets
• Demonstrable success with profitable regional and international campaigns
• Strong analytical skills, confidence presenting results to business owners, and ability to work independently
• Excellent written and spoken English

Required skills

• Expert-level Meta Ads Manager and Meta Business Manager
• Advanced Google Analytics 4, including e-commerce tracking and attribution
• Shopify e-commerce tracking, conversion funnels and attribution
• Dynamic product ads, catalogue campaigns, retargeting and audience segmentation

Applicants should submit their CV with details of budgets they have managed, examples of successful Meta campaigns with ROAS, experience across the UAE, GCC and international markets, and their level of experience with GA4, Shopify and Meta. Applications without hands-on Meta advertising experience will not be considered.