Senior Product Marketing Manager
Capital.com · Dubai
وصف الوظيفة
About the role
We are a leading trading platform expanding globally, delivering award‑winning products with cutting‑edge technology. As a Senior Product Marketing Manager you will work alongside product teams to shape how products are framed, narrated and adopted.
Key responsibilities
- Partner with product teams early in development, providing market insight, trader perspective and positioning before features are built.
- Own end‑to‑end go‑to‑market for product launches, from positioning and messaging to channel coordination and post‑launch performance analysis.
- Build and maintain the messaging architecture for product areas, defining what we say, to whom, in what order, and why.
- Collaborate with marketing and local market teams to embed the product as a brand pillar, ensuring consistent storytelling across regions and channels.
- Brief and review marketing copy, onboarding flows, in‑app messaging and enablement materials to keep the product story consistent.
- Run competitive and market intelligence, synthesizing client research, trading behavior data and market signals into actionable recommendations.
- Define success metrics for product adoption and report performance clearly.
Required profile
- 5+ years in product marketing, with at least 2 years in fintech, brokerage or financial services.
- Experience running GTM for multiple product launches, including scoping, briefing, cross‑functional coordination and measurement.
- Comfort working from first principles to create positioning documents without templates.
- Facility with data analysis using tools such as Claude, Cursor or Amplitude.
- Working understanding of AI tools to enhance marketing workflows.
- Experience collaborating closely with creative teams and maintaining strong brand identity.
Required skills
- Claude
- Cursor
- Amplitude
What we offer
- Competitive salary and performance‑based rewards.
- Work‑life harmony with generous time off and remote‑work flexibility.
- Comprehensive health, pension and location‑specific benefits.
- Workation allowance of 30 extra remote days per year.
- Volunteer days and employee referral program.
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Capital.com
Dubai
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