Senior Sales Executive - Workwear & PPE

About the role

Technoavia Middle East supplies workwear, uniforms, safety footwear and personal protective equipment to clients across the GCC. Its Dubai operation covers an experience centre, local production, technical design, warehousing and logistics. The Senior Sales Executive grows and retains major B2B accounts across the UAE and wider GCC, managing complex sales from prospecting and technical specification through negotiation, delivery coordination and account development.

Key responsibilities

• Identify and win large industrial, corporate and institutional accounts, build a qualified pipeline, forecast accurately and meet revenue and margin targets.
• Manage multi-site accounts and develop plans for product ranges, annual volumes, replenishment, sizing and service commitments.
• Lead tenders and RFQs, including technical compliance, costing, submissions, clarifications, negotiations and post-award implementation.
• Coordinate product trials, fitting sessions, staged deliveries and re-order schedules; resolve delivery, quality and specification issues with internal teams.
• Assess client sites and recommend suitable workwear, footwear and PPE based on occupational hazards, product requirements and applicable standards.
• Partner with design and production on custom garments, branding, specifications and approvals; prepare technical submittals and certification documents.
• Coordinate commitments and lead times with production, procurement, warehouse and logistics teams; maintain complete CRM or ERP records.
• Report on sales, forecasts, market developments and competitors, and coordinate receivables follow-up with finance.
• Represent the company at industry events.

Required profile

• At least five years of B2B sales experience in industrial, garment, uniform, textile or safety products, with evidence of meeting targets and closing high-value, long-cycle deals.
• Experience managing complex, multi-location accounts and working with multiple technical and commercial stakeholders.
• Clear written and spoken English, strong presentation and proposal writing skills.
• Valid UAE driving licence or willingness and eligibility to obtain one; able and willing to travel regularly within the UAE and GCC.
• Advantageous: workwear, uniforms, safety footwear or PPE sales experience, Arabic or other regional languages, relevant GCC sector relationships, PPE certification knowledge and manufacturing or importer experience.

Required skills

• Tender and RFQ preparation, consultative selling, commercial negotiation, contract management and account planning.
• Ability to discuss fabric selection, garment construction, protective properties and relevant PPE standards.
• Proficiency in MS Office, especially Excel.
• Hands-on CRM or ERP experience and accurate forecasting.