Senior User Reach & Lifecycle Manager - Chinese Speaker

About the role

Bybit is seeking an experienced Senior User Reach & Lifecycle Manager who is fluent in English and Chinese. This leadership pipeline role will own key business initiatives and may evolve into broader team leadership responsibilities.

Key responsibilities

• Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation.
• Design personalized engagement and recommendation logic based on user behavior, interests, lifecycle stages, and real‑time context.
• Build market‑triggered engagement scenarios using price movements, watchlists, and trading preferences.
• Create automated multi‑channel engagement workflows (push, email, in‑app, banner, etc.) with prioritization and frequency controls.
• Establish performance metrics, conduct funnel, cohort, and A/B analyses to drive activation, conversion, retention and reactivation.
• Lead cross‑functional projects with product, data, algorithm, engineering and business teams, delivering measurable outcomes.

Required profile

• 5+ years experience in crypto exchanges with deep knowledge of exchange products, business models and user lifecycles.
• Proven track record in personalization, recommendation systems or algorithm‑driven growth projects.
• Strong analytical mindset with expertise in user behavior analysis, segmentation, conversion funnels and experimentation.
• Hands‑on experience building automated engagement or lifecycle management frameworks at scale.
• Previous people‑management experience, capable of goal setting, team development and cross‑functional collaboration.
• Highly ambitious, resilient and results‑oriented, thriving in a fast‑paced environment.

Required skills

• Data‑driven analysis and experimentation
• User segmentation and lifecycle management
• Personalization and recommendation system design
• Automated multi‑channel engagement orchestration

What we offer

• Study Growth Fund for professional development
• Regular internal events, workshops and team‑building activities
• Global collaboration with a diverse international team
• Career advancement and internal mobility opportunities