SEO & Performance Marketing Specialist

About the role

Agency Helix, a full-service marketing agency in the UAE, is looking for a technically skilled, analytical and results-driven SEO and performance marketing specialist. The role combines hands-on technical SEO, paid media, analytics and AI-driven marketing with confident client communication and presentation.

Key responsibilities

• Develop and execute on-page, off-page and technical SEO strategies, including keyword research, competitor analysis and content optimization
• Audit and fix crawling, indexing, Core Web Vitals, site speed, redirects, canonicals, sitemaps and structured data; implement SEO changes in WordPress and coordinate with developers
• Improve AI search visibility through GEO/AEO strategies, optimizing content, schema, entity recognition and technical SEO for AI-powered search engines
• Plan, launch and optimize Google Ads, Meta, TikTok, Snapchat, LinkedIn and other paid campaigns, managing targeting, budgets, creatives and bidding
• Monitor CPC, CPM, CTR, CPA, ROAS and conversions, run A/B tests and build media plans aligned to client objectives
• Configure GA4, Google Tag Manager, Search Console and Looker Studio dashboards, and set up Meta Pixel, Conversions API, TikTok Pixel and other tracking
• Manage advertising business accounts (Meta Business Portfolio, TikTok Business Center, Google Ads Manager) and handle access, verification and ownership issues
• Use AI tools and prompting for research, planning, analysis and reporting, and stay current with AI search and marketing automation
• Present SEO audits, strategies, media plans and results to clients, translate technical findings into commercial recommendations and manage multiple agency accounts

Required profile

• Minimum 3 years of hands-on SEO, digital advertising and performance marketing experience, ideally in an agency
• GA4 and Google Ads certifications; recognized SEO certification preferred
• Proven technical SEO implementation, WordPress experience (Yoast SEO or Rank Math) and basic HTML/CSS/JavaScript
• Experience with Meta Ads, Google Ads, TikTok Ads and Snapchat Ads, including optimization and conversion tracking
• Strong English communication, client-facing presentation skills, analytical thinking and ability to own accounts independently

Required skills

• Proficiency in GA4, GTM, Search Console and tools such as SEMrush, Ahrefs or Screaming Frog
• Additional advantages: experience resolving account access and verification issues, Meta Conversions API, Looker Studio, Google Merchant Center, e-commerce tracking, and international SEO (English and Arabic)