SEO Specialist (AEO & GEO Focus)

About the role

We are seeking a data‑driven SEO Specialist to join our expanding digital marketing team in the UAE. The role goes beyond classic search engine optimisation and focuses on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to ensure our content is surfaced by AI‑powered answer platforms such as ChatGPT, Perplexity, Google AI Overviews and Gemini.

Key responsibilities

• Develop and execute SEO strategies that incorporate technical SEO, on‑page, off‑page and content optimisation.
• Apply AEO and GEO principles to improve visibility on AI answer engines and generative platforms.
• Implement schema markup, structured data and semantic HTML to enhance content discoverability.
• Conduct keyword research, backlink analysis and guest‑posting campaigns.
• Monitor performance using Google Search Console, GA4, Ahrefs/SEMrush and Screaming Frog.
• Analyse data and translate insights into actionable recommendations.

Required profile

• 4+ years of experience in SEO or digital marketing within the UAE.
• Strong understanding of technical SEO, on‑page/off‑page tactics and content strategy.
• Working knowledge of AEO and GEO, or a demonstrated interest and self‑learning in these areas.
• Familiarity with schema markup, structured data and semantic HTML.
• Analytical mindset with excellent written communication skills.

Required skills

• Google Search Console
• Google Analytics 4
• Ahrefs or SEMrush
• Screaming Frog
• Schema markup & structured data
• Semantic HTML
• WordPress or Webflow (CMS)
• Basic HTML & CSS
• AI content optimisation tools such as Surfer or Clearscope