Social Media & Community Manager - Web3

About the role

We are looking for a Social Media & Community Manager to lead Meta Earth’s global digital presence in the Web3 space. The role will oversee a small team, develop multi‑platform strategies and engage crypto‑savvy audiences across the world.

Key responsibilities

• Develop and execute social media strategies on X, Telegram, LinkedIn, Instagram and TikTok to increase engagement and brand awareness.
• Manage daily operations and content production for a team of 3‑4 members, aligning with the company’s global roadmap.
• Plan, schedule and publish content for campaigns, events, announcements and partnerships.
• Engage with global Web3 communities, moderate discussions and host AMAs and other interactive sessions.
• Lead social media campaigns from strategy through execution, including product launches and ecosystem updates.
• Monitor analytics, track KPIs and optimise performance using data‑driven insights.
• Coordinate with content, design and PR teams to ensure consistent tone and branding.
• Operate community growth platforms such as Galxe, Zealy, TaskOn and similar tools.

Required profile

• Minimum 3 years of experience in crypto, blockchain or Web3 community management.
• Proven leadership experience managing a small social media or community team.
• Fluent in both Chinese and English, spoken and written.

Required skills

• Proficiency with analytics tools such as X Analytics, Google Analytics and Telegram insights.
• Experience using community activation platforms like Galxe, Zealy and TaskOn.
• Strong understanding of Web3 audiences, culture and community behaviour.