Social Media & Content Executive

About the role

MEFITPRO, a fitness industry leader in the Middle East, and its consumer brand QOOAH are looking for a Social Media & Content Executive to strengthen their digital presence and turn content into business impact. The role covers day-to-day social media execution, from content planning and creation to publishing, community engagement and performance reporting. It is based in the Dubai office and focuses on the Saudi market.

Key responsibilities

• Build monthly content calendars and manage daily publishing on Instagram, Facebook, LinkedIn, TikTok and other channels, keeping brand messaging and visual quality consistent.
• Create short-form video, Reels, Stories, carousels and graphics, plan and shoot content featuring products, trainers, events and customers, and write captions and hooks.
• For MEFITPRO: showcase gym equipment and projects, promote certifications and education programmes, capture event content and support lead generation.
• For QOOAH: create product-led content, support launches and promotions, coordinate with e-commerce on availability and pricing, and drive traffic to product pages.
• Respond to comments, messages and enquiries, direct commercial enquiries to sales or customer service, and support influencer collaborations.
• Track reach, engagement, video views, follower growth and website traffic, prepare monthly reports and collaborate with paid media and e-commerce teams.

Required profile

• 2-4 years of hands-on experience in social media management and content creation, including managing accounts for consumer or commercial brands.
• Strong short-form video creation, filming and editing skills.
• Excellent English copywriting and communication skills.
• Organised, able to manage several content calendars and work independently to meet deadlines.
• Based in Dubai or willing to relocate.
• Desirable: fitness, wellness, retail or e-commerce experience, understanding of B2B vs B2C content, event coverage experience, Arabic skills.

Required skills

• CapCut, Canva, Adobe Creative Suite or equivalent
• Meta Business Suite, social media scheduling platforms and basic performance analytics (desirable)

To apply, candidates must submit a CV and a portfolio of managed accounts, short-form videos and content samples; applications without work samples may not be considered.