Social Media & Digital Marketing Manager – META Region
Lenovo · Dubai
وصف الوظيفة
About the role
Motorola, part of the Lenovo family, is seeking an experienced Social Media & Digital Marketing Manager to lead the social, digital, and creator marketing agenda across the Middle East, Türkiye, and Africa (META) region. The role strengthens brand relevance through social‑first storytelling, creator partnerships, and integrated digital campaigns that drive measurable business outcomes.
Key responsibilities
- Develop and execute the regional social and digital marketing strategy across META markets, aligned with brand and business objectives.
- Lead social‑first campaigns across organic, paid, influencer, and community channels to drive awareness, engagement, and consideration.
- Build Motorola’s brand relevance through culturally resonant storytelling, creator partnerships, and product‑focused content initiatives.
- Manage end‑to‑end influencer and creator marketing programs, including identification, onboarding, briefing, activation, and performance evaluation.
- Collaborate with internal stakeholders and agency partners to create localized, platform‑native, and brand‑compliant content.
- Integrate paid and organic social media planning to maximize reach, engagement, traffic, and conversion outcomes.
- Establish and maintain measurement frameworks, reporting processes, and optimization plans for social and digital activities.
- Provide strategic guidance to regional stakeholders on social media, influencer marketing, and digital best practices.
Required profile
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field.
- Minimum 8 years of experience in social media, digital marketing, influencer marketing, or integrated consumer communications.
- Proven experience in technology, consumer electronics, FMCG, lifestyle or other consumer‑focused industries.
- Strong knowledge of social media, creator, and digital ecosystems across KSA and UAE; additional experience in Türkiye, South Africa, Egypt or wider META markets preferred.
- Demonstrated success developing and executing social‑first campaigns that deliver measurable business impact.
- Deep understanding of major social platforms, paid media principles, community management, and content performance analytics.
- Experience using digital reporting and analytics platforms such as Sprinklr, Meta Business Suite, TikTok Ads Manager, Google Analytics, or similar tools.
- Professional proficiency in English and Arabic with excellent communication and stakeholder‑management skills.
Required skills
- Sprinklr
- Meta Business Suite
- TikTok Ads Manager
- Google Analytics
What we offer
- A dynamic, international environment within a global technology leader.
- Strong career development opportunities.
- Access to continuous learning platforms.
- Flexible working models.
- Competitive compensation and performance‑based incentives.
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