Social Media & Influencer Marketing Manager

About the role

CUSP Wealth, a UAE-based investment platform and Startup of the Year at the Entrepreneur Middle East Innovation Awards 2026, is looking for a Social Media & Influencer Marketing Manager to grow its social presence and turn social attention into measurable business growth. The role covers both CUSP Wealth and Denara Group, a WealthTech group expanding across the GCC, and reports to the CMO. It is a full-time, hybrid position.

Key responsibilities

• Social media and community-led demand generation (70%): Instagram, TikTok and LinkedIn for CUSP Wealth, and LinkedIn for Denara Group, with a focus on organic growth on Instagram and TikTok.
• Own content strategy, editorial calendars, creative direction and community engagement, and lead content production by directing in-house copywriters and designers.
• Organize and shoot employee and leadership videos, and create and edit simple social-native content.
• Build a UGC pipeline through creators and employee advocacy, working with the User Acquisition Manager to use content for paid acquisition.
• Partner with Compliance to create creative solutions that meet regulatory requirements.
• Use social listening, analytics and experimentation to track audience, engagement, demand signals and business outcomes.
• Influencer marketing (30%): develop UAE influencer strategies, manage campaigns end-to-end, build long-term partnerships, and measure audience relevance, engagement quality, acquisition contribution and campaign ROI.

Required profile

• 5+ years of relevant professional experience in the UAE market.
• Fluent Arabic and English, written and spoken.
• Proven track record of social media strategies that deliver measurable audience and business growth.
• Strong understanding of full-funnel marketing, demand generation and customer journeys.
• Experience managing influencer campaigns and building UGC production pipelines.
• Deep understanding of UAE/GCC digital culture, audiences and social media trends.
• Advantages: experience in fintech, financial services, technology or high-growth consumer brands, and managing multiple brands with in-house creative teams.

Required skills

• Video production and basic editing, with a strong portfolio.
• Familiarity with CapCut, Premiere Pro, TikTok Creative Center, social listening, analytics and AI-powered tools.