Social Media Manager

About the role

Join a fast‑growing wellness brand and lead its social media voice across Instagram, TikTok and emerging platforms. You will create compelling storytelling, forge creator partnerships and build an engaged community that inspires everyday well‑being.

Key responsibilities

• Develop and execute a social media strategy that drives brand awareness and community growth.
• Own the editorial calendar, producing a mix of wellness education, lifestyle storytelling, community‑led content and product features.
• Create short‑form content such as Reels, TikToks, Stories and carousels, and manage platform‑specific campaigns.
• Research, script, film and edit videos that simplify complex wellness topics.
• Engage the community through polls, Q&As, user‑generated content and active conversation.
• Collaborate with founders, wellness experts, creators and internal teams to ensure authentic brand storytelling.
• Identify, brief and manage influencer and creator partnerships, overseeing delivery and reporting.
• Monitor performance metrics (engagement, reach, saves, shares) and optimise content based on insights.

Required profile

• Proven experience managing social media for consumer, wellness, lifestyle, retail or editorial‑led brands.
• Demonstrated success in developing content strategies that drive engagement and community participation.
• Strong storytelling and editorial skills with the ability to simplify complex topics.
• Excellent English copy‑writing with a warm, brand‑focused tone.
• Highly organised, collaborative and able to manage multiple projects across cross‑functional teams.

Required skills

• Hands‑on experience creating short‑form video content, including scripting, filming and editing.
• Proficiency with tools such as CapCut, Canva and Adobe Creative Suite.
• Strong understanding of Instagram, TikTok, social media analytics and current digital content trends.

What we offer

• Opportunity to shape a growing, impactful wellness brand.
• Collaborative environment with exposure to founders, creatives and industry experts.
• Competitive salary package with professional growth and development opportunities.