Social Media Marketing Specialist

About the role

Andersen is seeking a Social Media Marketing Specialist to manage its official LinkedIn presence and support integrated digital campaigns. The role will ensure all content aligns with the firm’s professional tone, visual identity, and global brand guidelines.

Key responsibilities

• Manage LinkedIn and other social channels, creating and maintaining a structured content calendar.
• Plan and execute digital and social media campaigns for new services, events, thought‑leadership initiatives, and client‑focused programs.
• Coordinate campaign timelines, content development, approvals, and execution with internal stakeholders.
• Repurpose approved thought‑leadership content into engaging digital formats for amplification.
• Deliver social media support for firm events and priority initiatives, ensuring alignment with on‑ground activities.
• Ensure strict adherence to global brand guidelines, regulatory requirements, and approval processes.
• Monitor and analyse social media performance, preparing regular reports and insights for optimisation.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 5–7 years of experience in social media management and digital marketing, preferably within professional services, consulting or regulated industries.
• Experience supporting B2B marketing initiatives is preferred.

Required skills

• Hands‑on experience managing social media for corporate or professional services brands.
• Experience planning and executing digital marketing and social media campaigns.
• Familiarity with social media analytics and reporting tools.

What we offer

• Opportunity to work with a global professional services firm.
• Exposure to high‑visibility campaigns and thought‑leadership projects.
• Collaborative environment with cross‑functional teams.