Social Media Marketing Specialist

About the role

We are looking for a creative and strategic Social Media Marketing Specialist to lead and execute a 360-degree content planning and execution strategy across Wolfiz’s Group, Racing Team, Dubai Roadsters and Cycling Academy. The role will drive brand awareness and organic lead generation by producing engaging, platform-specific content that reflects our brand identity and community-driven values.

Key responsibilities

• Develop and maintain a monthly content calendar tailored to each platform.
• Write compelling copy and design diverse content assets aligned with platform trends and audience interests.
• Schedule content using relevant tools to ensure timely posting and consistency.
• Define and uphold a consistent tone of voice and visual identity for each brand and platform.
• Create a structured content framework (e.g., 20% community, 10% product, 35% local) with daily, weekly, and monthly templates.
• Design reusable templates for regular themes such as product highlights and event announcements.
• Engage with audiences through comments, messages, polls, and events in collaboration with the Online Communication team.
• Identify and collaborate with internal and external brand ambassadors to enhance content variety and reach.
• Provide on‑ground social media coverage for races, events, and in‑store moments.
• Research platform algorithms to optimise organic growth, engagement and reach.
• Monitor industry trends and conduct competitor analysis.
• Build and manage a repository of innovative content and campaign ideas.
• Prepare monthly and campaign‑specific reports to evaluate performance and refine strategies.
• Work closely with Marketing, IT, E‑commerce, Sales, Operations and Online Communications to ensure strategic alignment.

Required profile

• Minimum 3 years of experience in social media marketing.
• Proven ability to create and manage content calendars across multiple platforms.
• Strong copywriting and visual storytelling capabilities.
• Experience engaging online communities and handling brand ambassador collaborations.
• Analytical mindset for reporting and optimisation.
• Ability to work cross‑functionally with various internal teams.

Required skills

• Social Media Content Creation
• Video Content Creation
• Copywriting
• Visual Storytelling
• Community Engagement
• Social Media Algorithms