Social Media Specialist – Open to All Nationalities

About the role

The Social Media Specialist will lead Ajman University’s presence across major social platforms, creating compelling content and driving engagement to support the institution’s marketing goals. This role combines strategic planning with hands‑on execution to increase brand awareness and connect with prospective students and stakeholders.

Key responsibilities

• Manage and maintain the university’s Facebook, X, Instagram, TikTok, LinkedIn and YouTube channels, ensuring consistent branding and messaging.
• Create engaging text, image, video and infographic content tailored to each platform.
• Monitor trends, audience behavior and competitor activity to refine content strategies.
• Respond promptly to comments, messages and inquiries in a professional manner.
• Collaborate with internal teams to source stories and assets for campaigns.
• Plan and execute paid social media advertising to promote programs and initiatives.
• Track and analyze performance metrics (reach, engagement, conversions) and produce regular reports.
• Maintain relationships with relevant influencers to amplify the university’s reach.

Required profile

• Bachelor’s degree in Communications, Marketing, Business, New Media or Public Relations.
• At least three years of experience managing social media platforms and implementing tactics.

Required skills

• In‑depth knowledge of Facebook, X (Twitter), Instagram, TikTok, LinkedIn and YouTube.
• Proficiency with social media management, analytics and influencer management tools.
• Ability to produce engaging text, image, video and infographic content.
• Strong written and verbal communication skills in English and Arabic.