Vice President of Commercial Operations UAE

About the role

This senior leadership position, based in Dubai, is responsible for shaping and executing the organisation’s commercial strategy across multiple markets, driving profitable growth and operational improvement.

Key responsibilities

• Develop and execute a comprehensive commercial strategy aligned with the organisation’s growth ambitions.
• Lead commercial planning across sales, marketing, pricing, channels and customer development.
• Identify opportunities to accelerate organic growth, improve market penetration and strengthen competitive positioning.
• Establish consistency and discipline across commercial operations, forecasting and performance management.
• Strengthen pricing architecture, margin management and commercial governance.
• Improve routes to market and optimise direct, distributor, project and key‑account channels.
• Build a more customer‑led organisation through segmentation, value propositions and experience strategies.
• Lead the evolution of CRM, commercial analytics and data‑led decision‑making.
• Develop strategic relationships with major customers, partners and external stakeholders.
• Partner with operational and functional leaders to align commercial ambition with delivery capability.

Required profile

• Established senior commercial leader (VP, CCO, Commercial Director or equivalent) with a strong track record of profitable growth.
• Broad leadership experience across sales, marketing, pricing, commercial excellence and customer strategy.
• Demonstrable ownership of significant revenue, margin or P&L performance.
• Experience leading commercial transformation across multiple markets or business units.
• Strong understanding of direct and indirect routes to market, including distributors and key accounts.
• Proven ability to improve pricing discipline, commercial processes, forecasting and performance visibility.
• Comfortable operating in a matrix organisation and influencing senior stakeholders.
• Analytical, commercially rigorous approach with a focus on customer and market execution.
• Strong people leader with experience building high‑performing, culturally diverse teams.
• Fluent English; additional languages beneficial.