VP - Reputation Management & Arabic Content

About the role

Mashreq is looking for a Head of Reputation Management & Arabic Content to protect and enhance the bank's corporate and leadership reputation. The role covers reputation-building initiatives, thought leadership programmes, executive positioning, corporate recognition and stakeholder engagement, and ensures the quality and consistency of Arabic communications across Corporate Communications and Marketing.

Key responsibilities

• Develop and execute reputation-enhancing initiatives that strengthen Mashreq's positioning as a leading financial institution.
• Monitor reputation trends, stakeholder perceptions and emerging issues that could affect the bank's leadership reputation.
• Partner with the Head of Corporate Communications on issues management and reputation-sensitive situations, and provide strategic recommendations to strengthen reputation among key external stakeholders.
• Support corporate narratives that reinforce strategic priorities and market positioning.
• Develop and run thought leadership and executive positioning programmes, including industry forums, speaking engagements, strategic partnerships and high-profile events.
• Collaborate with business leaders and subject matter experts to identify leadership stories and measure the impact of executive profiling and thought leadership.
• Develop and run the corporate awards strategy, manage major award submissions and nominations for senior leaders and the brand, and benchmark performance against competitors.

Required profile

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business or a related discipline.
• 12-15 years of experience in corporate communications, reputation management, executive positioning, public relations or related fields.
• Strong experience in corporate reputation programmes and senior leadership profiling.
• Experience in banking, financial services, consulting or large corporate organisations preferred.

Required skills

• Excellent English and Arabic writing, editing and communication skills.
• Strong understanding of regional media, business and stakeholder landscapes.