Channel Marketing Manager MEAT – Middle East, Africa & Turkey

About the role

Fluke is seeking a Channel Marketing Manager for the MEAT region (Middle East, Africa, Turkey) to lead and scale channel and field marketing efforts across VARs, electrical wholesalers and other distribution partners. Based in Dubai, you will work within an international team to drive marketing strategy, accelerate growth through partners and align with Fluke’s channel and field sales teams.

Key responsibilities

• Define and execute channel marketing strategies to drive demand, increase product visibility and accelerate revenue through partners.
• Develop and manage annual marketing plans, budgets and joint campaigns with strategic channel partners, ensuring co‑op funds deliver measurable returns.
• Roll out Fluke central marketing campaigns, promotions and new product introductions at key partners and expand digital marketing reach.
• Own the end‑user buying experience across distributor digital platforms, physical outlets, events and webinars.
• Design and execute account‑based marketing programs targeting high‑value customers with tailored campaigns.
• Leverage AI‑powered tools to optimize segmentation, personalization and campaign performance.
• Partner closely with channel and field sales teams to ensure marketing programs contribute directly to pipeline and revenue.
• Manage co‑op budgets, track campaign effectiveness, ROI/ROAS and continuously improve results.

Required profile

• 5+ years of B2B marketing experience, preferably in channel or distribution environments.
• Proven track record in pipeline growth, lead generation and funnel management.
• Experience working closely with sales teams to drive commercial outcomes.
• Strong analytical skills with ability to translate data into strategic actions.
• Demonstrated success in budget ownership and ROI‑driven decision making.
• Bachelor’s degree or equivalent experience.
• Excellent communication skills in English; additional languages are a plus.

Required skills

• Digital marketing tools and platforms.
• AI‑driven marketing tools and data‑led campaign optimization.
• Account‑based marketing (ABM) techniques.
• Budget management and ROI analysis.