Communication Manager

About the role

Innovation Group is hiring a Communication Manager in Dubai on a permanent basis. The role leads communications and PR for assigned exhibitions, covering strategy, media relations, content production, agency management and on-site media operations.

Key responsibilities

• Develop and run integrated communications and PR strategies for exhibitions, including message houses, editorial calendars and media engagement programmes across pre-show, live-show and post-show phases.
• Build relationships with local, regional and international media and run proactive outreach, pitching, interviews, features and press announcements.
• Manage press releases, media kits, media alerts and other media-facing materials, and coordinate media interviews and speaking opportunities for leadership and exhibitors.
• Own the editorial pipeline, collaborate with commercial, conference and content teams, and produce accurate, on-brand content for different audiences and markets.
• Lead the day-to-day management of PR agencies, review their plans and reports, and set clear briefs, deliverables and performance expectations.
• Plan and run live-show communications, including press offices, media accreditation, press conferences, briefings, tours and on-site support, and oversee the post-show wrap-up.
• Set communications KPIs, monitor media coverage, share of voice and sentiment, and report performance with recommendations.

Required profile

• Bachelor's degree in communications, PR, journalism, marketing or a related discipline.
• Typically 6-8 years of experience in communications, PR or media relations, ideally in exhibitions, B2B events, trade associations, business media or agency work.
• Proven track record of securing earned media coverage and managing PR agencies, budgets and cross-functional stakeholders.
• Experience managing senior spokespersons, media interviews and live-event communications.
• Excellent command of written and spoken English; Arabic and/or other regional languages are an advantage.

Required skills

• Strong editorial judgement, writing, editing, pitching and media engagement skills.
• Familiarity with media monitoring platforms, PR reporting tools and communications performance measurement.