Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager to lead and execute our online marketing strategy in the United Arab Emirates. The role combines strategic planning with hands‑on execution across SEO, social media, paid advertising and website optimisation to drive visibility, engagement and measurable growth.

Key responsibilities

• Develop and execute digital marketing strategies aligned with business objectives and growth targets.
• Plan, manage and optimise campaigns across search, social media and digital advertising platforms.
• Track and report performance using metrics such as ROI, CTR, conversions, traffic and engagement.
• Collaborate with internal teams to create and optimise landing pages and digital experiences that improve conversion rates.
• Build, manage and maintain engaging social media profiles and contribute to the company blog and content initiatives.
• Monitor industry, audience and digital marketing trends to identify new opportunities and generate actionable insights.
• Analyse website and funnel data to pinpoint conversion opportunities, drop‑off points and optimisation areas.
• Design initiatives to significantly increase website traffic, aiming to double traffic within a year.
• Engage with clients periodically to understand expectations, gather feedback and assess satisfaction.
• Apply digital marketing best practices across all campaigns, content and channels.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or a related field.
• Minimum of 3 years of professional experience in digital marketing.
• Strong knowledge of SEO principles and best practices.
• Solid analytical and data‑analysis skills with the ability to turn performance metrics into actionable recommendations.
• Hands‑on experience with online advertising and campaign management tools, including Google Ads and Instagram or other social advertising platforms.
• Deep understanding of digital marketing channels, campaign optimisation, conversion funnels and audience engagement.
• Creative and strategic mindset with the ability to identify trends and develop new marketing opportunities.
• Excellent communication and collaboration skills.

Required skills

• SEO
• Google Ads
• Instagram (social advertising)