Freelance B2B Digital Marketing Partner – Industrial Campaigns, APAC

About the role

We are looking for an experienced freelance partner to lead B2B digital marketing campaigns for industrial products across Southeast Asia and Australia. The role focuses on generating leads and engaging technical buyer personas such as engineers and plant managers.

Key responsibilities

• Strategize, execute and optimise multi‑channel digital campaigns targeting technical buyers.
• Create engaging content for websites, social media, email and landing pages.
• Improve website visibility using advanced SEO, GEO and AEO techniques.
• Manage and analyse paid SEM campaigns to maximise ROI.
• Implement marketing automation tools for lead nurturing and provide performance analytics.

Required profile

• Proven experience in B2B digital marketing for industrial or manufacturing audiences.
• Based in Southeast Asia or the broader APAC region and able to work hours aligned with target markets.

Required skills

• HubSpot
• Sprout Social
• Adobe Experience Manager (AEM)
• Google Analytics / Looker Studio
• Canva, CapCut, Photoshop
• Microsoft 365 Copilot
• SEO and SEM (Google Ads)
• Email marketing
• Social media marketing
• Adobe Illustrator
• Content marketing and lead generation