Head - Marketing

About the role

Kora Properties is looking for a Head of Marketing in Dubai to define and execute the full marketing vision across its real estate business. The role covers brand positioning, project launches, digital performance, PR and broker engagement, leading a marketing team to generate qualified leads, accelerate conversions and build brand equity.

Key responsibilities

• Define and run the brand strategy and lead project launches, from naming and branding through to events, collateral and post-launch campaigns
• Run high-profile launch events, investor gatherings and experiential activations, and oversee project assets such as brochures, renders, outdoor media and digital content
• Direct 360-degree campaigns across digital, OOH, TV, print, social, influencer and PR channels, and lead media planning and buying
• Lead digital marketing (SEO, SEM, social, content, email, performance) and CRM integration, and monitor KPIs such as cost per lead and conversion rates
• Design broker incentive programmes, build media and PR partnerships, and manage investor communication and reputation
• Manage the annual marketing budget, set KPIs and reporting, and work with Sales, Commercial and Operations to align marketing with revenue targets

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field; postgraduate qualification preferred
• 10+ years of marketing experience, with significant tenure in real estate, property development or a high-value consumer sector
• Proven track record leading project launches and large-scale integrated campaigns
• Experience managing and growing direct sales lead pipelines and broker engagement programmes
• Strong commercial acumen, managing substantial marketing budgets and delivering revenue contribution
• Leadership experience building and developing marketing teams, and deep knowledge of the GCC real estate landscape and HNWI investors

Required skills

• Digital marketing: SEO, SEM, social media, performance marketing and CRM integration
• PR, communications and stakeholder management, including investor and executive messaging