Senior Head - Business Banking Distribution

About the role

The Senior Head – Business Banking Distribution will lead the distribution strategy for the Business Banking franchise across Aspire, Privilege and Excellency segments, driving digital and relationship‑led acquisition, portfolio growth and client experience.

Key responsibilities

• Establish and govern a distribution performance framework that translates segment ambitions into financial, portfolio and client experience outcomes.
• Lead an executive performance cadence to anticipate gaps, prioritize actions and ensure timely decision‑making across frontline leadership.
• Maintain governance over target setting, accountability and controls to achieve results within the agreed cost framework and ADCB standards.
• Drive sustainable portfolio growth by optimizing client coverage and distribution capacity to deepen relationships and expand share of wallet across assets, liabilities and wealth.
• Set value‑growth priorities for key portfolios, increase cross‑sell penetration, improve retention and strengthen revenue quality in line with the bank’s risk appetite.
• Use insight‑led steering to balance growth and quality, ensuring performance is resilient, compliant and aligned to segment strategy.
• Shape acquisition and coverage priorities that blend digital enablement with high‑impact relationship‑led engagement.
• Mobilise frontline leaders and internal partners to execute the distribution agenda and remove growth barriers.
• Strengthen relationship‑management discipline through clear expectations, coaching and escalation pathways.
• Define and drive a consistent client experience agenda across segments, translating insights into distribution priorities.

Required profile

• Proven senior leadership experience in business banking distribution or similar commercial banking functions.
• Demonstrated ability to design and govern performance frameworks and executive cadence.
• Strong track record of delivering sustainable portfolio growth and cross‑sell results.
• Deep understanding of digital enablement and relationship‑led acquisition models.
• Experience working within cost‑controlled environments and adhering to banking standards and risk appetite.
• Ability to influence and mobilise frontline teams and internal stakeholders.

Required skills