Senior Manager - Business Development - Priority And Personal Banking

About the role

Emirates NBD is seeking a Senior Manager to lead Business Development for its Priority and Personal Banking segments in Dubai. The role focuses on growing high‑net‑worth client relationships, optimizing portfolio performance, and delivering profitable campaigns that align with the bank’s strategic objectives.

Key responsibilities

• Evaluate strategic business development opportunities for Personal and Priority Banking.
• Design and execute plans to attract and retain high‑net‑worth (Priority) clients.
• Engage new‑to‑bank (NTB) clients through leads from channels, targeted lists, employee banking teams, and ATL/online campaigns.
• Collaborate with internal stakeholders—including Products, RBS, Branch, Multichannel Banking, Marketing, and CIE teams—to drive growth.
• Drive cross‑sell of Retail Assets, Bancassurance, Investments, and Cards.
• Develop and manage end‑to‑end customer and staff campaigns/contests from ideation to fulfilment.
• Implement portfolio optimisation strategies such as rebalancing, asset/liability allocation, and diversification.
• Support annual operating plan and target‑setting exercises across segments and products.

Required profile

• Senior Manager level with experience in business development for priority and personal banking.

Required skills