Senior Product Marketing Manager

About the role

The Senior Product Marketing Manager will lead the go‑to‑market strategy for selected products within the Astra Tech and Botim ecosystem. Reporting to the Head of Product Marketing, you will turn product capabilities into clear market propositions that drive adoption and revenue across a user base of over 150 million.

Key responsibilities

• Define and execute GTM strategy for assigned products or services, from launch planning to post‑launch optimisation.
• Develop differentiated positioning and messaging that translate features into customer value.
• Create marketing content, enablement assets and campaign materials to support launches.
• Gather deep customer insights and monitor competitive landscape to inform product propositions.
• Partner with Growth, Product, Brand and channel teams to drive adoption, lifecycle engagement and measurable results.
• Coordinate launch readiness across stakeholders and ensure consistent, high‑quality execution.
• Track performance metrics, analyse results and iterate to improve uptake.

Required profile

• 6–8 years of product marketing experience in consumer technology, fintech or digital platforms.
• Proven track record of delivering successful product launches and GTM strategies.
• Strong analytical mindset with a data‑driven approach to measuring adoption and effectiveness.
• Excellent understanding of customer insight, competitive analysis and market trends.
• Experience working with cross‑functional teams such as Product, Growth and Brand.

Required skills

• Positioning and messaging development.
• Marketing content creation and campaign design.
• Customer insight and competitive analysis.
• Data‑driven performance tracking.