Assistant Manager - Digital Marketing

About the role

Park Hyatt Dubai is looking for an Assistant Manager - Digital Marketing to support the development, execution and optimisation of the hotel's digital marketing strategy. The role covers digital channels, website performance, search visibility, online reputation and digital campaigns, keeping everything aligned with brand standards and business objectives.

Key responsibilities

• Manage and maintain the hotel website, landing pages and digital content, coordinating updates on rooms, restaurants, spa, golf, offers and promotions
• Work with Hyatt Corporate Digital, agencies and internal stakeholders on website enhancements and new digital initiatives
• Implement SEO strategies, including keyword research and content, metadata and landing page optimisation
• Support paid digital campaigns, coordinate assets, tracking and reporting, and help manage campaign budgets and ROI
• Track website, campaign and channel performance, prepare monthly digital reports and monitor traffic, conversions and booking performance
• Monitor online listings and reviews across OTAs and third-party platforms, supporting reputation management

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Hospitality Management or a related field
• Minimum 3-5 years of experience in digital marketing, e-commerce, digital communications or a similar role, preferably in hospitality, travel, luxury or lifestyle
• Strong analytical, reporting, project management and organisational skills, with excellent communication and stakeholder management

Required skills

• Website CMS, SEO and website performance optimisation
• Google Analytics (GA4), Google Tag Manager, Google Search Console and digital reporting tools
• Digital advertising: Google Ads, display, programmatic and performance marketing
• Meta Business Suite, email marketing platforms, CRM systems and basic HTML/CSS
• Advanced Microsoft Office, especially Excel, PowerPoint and Word