Associate Manager, Digital Marketing & PR

About the role

The Associate Manager, Digital Marketing & PR will lead the development and execution of both offline and online communication strategies that strengthen brand equity and increase reach within key market segments for the Mall of the Emirates.

Key responsibilities

• Design and manage SEM and paid‑media programmes, as well as social media campaigns across platforms such as Facebook, Instagram, Twitter and YouTube.
• Implement SEO tactics to achieve first‑page rankings for target keywords and embed best practices into website architecture and content.
• Support the Senior Marketing Manager in shaping a robust social‑media strategy and oversee its execution with internal teams and external agencies.
• Direct public‑relations and digital‑media activities, monitor performance, and refine campaigns to meet KPI targets.
• Collaborate with analytics resources to analyse website and digital asset usage, informing media planning and landing‑page optimisation.
• Develop and maintain social‑media roadmaps, toolkits, guidelines and ensure agencies follow them.
• Manage social‑media monitoring, listening and integration opportunities across digital, mobile and on‑property experiences.
• Identify transformation and innovation opportunities, develop feasibility studies and monitor execution.
• Negotiate with digital‑media agencies to secure optimal media buys focused on performance metrics.
• Maintain day‑to‑day relationships with external vendors and internal stakeholders to deliver projects end‑to‑end.

Required profile

• Proven experience in managing digital marketing, SEM, SEO and social‑media programmes.
• Strong analytical mindset with ability to interpret performance data and translate insights into actionable plans.
• Excellent communication and stakeholder‑management skills, capable of coordinating with agencies and internal teams.
• Ability to stay current with emerging digital‑marketing trends and technologies.

Required skills

• SEM
• SEO
• Social Media Management
• Paid Media Campaigns
• Digital Analytics