B2G Partnership Sales Manager – MEA (EdTech & Government)

About the role

The B2G Partnership Sales Manager will lead the development and execution of business‑to‑government sales strategies across the Middle East and Africa for an AI‑driven EdTech provider. Reporting to the regional head, you will be responsible for driving revenue growth, expanding the partner ecosystem and securing large‑scale contracts with ministries and educational authorities.

Key responsibilities

• Design and implement B2G sales strategies aligned with commercial objectives and growth targets.
• Identify, qualify and pursue new business opportunities across target markets and customer segments.
• Build and maintain a robust sales pipeline, monitor market trends and competitor activity.
• Generate qualified leads through networking, industry events, partnerships and digital channels.
• Manage the full B2G sales cycle from prospecting to contract execution, including proposals, negotiations and tender responses.
• Deliver tailored product demonstrations and presentations to government decision‑makers.
• Maintain accurate sales records, forecasts and pipeline reporting in the CRM system.
• Develop long‑term relationships with customers to ensure retention and upsell opportunities.

Required profile

• Proven experience in B2G or enterprise sales within the education or technology sector.
• Strong understanding of government procurement processes and ability to navigate complex stakeholder environments.
• Excellent communication and negotiation skills with a track record of meeting or exceeding revenue targets.
• Ability to work independently and collaboratively across regional teams.

Required skills

• CRM systems