Bilingual Media Relations Executive (Arabic/English)

About the role

Viola Communications is seeking an experienced and highly connected Bilingual Media Relations Executive (Arabic / English) to join its Public Relations unit. This role will focus on building and maintaining strong relationships with journalists, editors, and media professionals across the UAE and the wider region while supporting proactive media‑relations programmes for clients.

Key responsibilities

• Build, maintain, and strengthen relationships with journalists, editors, and key media contacts across the UAE and wider region.
• Proactively identify relevant media opportunities and pitch stories, interviews, features, and opinion pieces.
• Secure meaningful media coverage aligned with client communications objectives and priorities.
• Manage the monthly media interview calendar and coordinate interviews, briefings, and media engagements.
• Support spokesperson preparation ahead of interviews and other media opportunities.
• Manage media coordination at press conferences, events, briefings, and other client activations.
• Respond to media enquiries and coordinate effectively between journalists, clients, and internal teams.
• Maintain accurate and up‑to‑date media databases, contact lists, and coverage logs.
• Monitor the media landscape and identify relevant journalists, publications, topics, and emerging opportunities for clients.

Required profile

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or a related field.
• Minimum 3+ years of hands‑on media relations experience in the UAE.
• Established network of media contacts across Arabic and English‑language media in the UAE and wider region.
• Demonstrated experience proactively pitching stories and securing earned media opportunities.
• Strong understanding of the UAE and regional media landscape.
• Fluency in Arabic and English with excellent verbal and written communication skills.
• Confident engaging directly with journalists, editors, and senior media professionals.
• Strong organisational and coordination skills with ability to manage multiple media opportunities simultaneously.
• Ability to work quickly and accurately under tight deadlines in a fast‑paced agency environment.

Required skills

• Media Relations
• Fluency in Arabic and English
• Pitching stories
• Media coordination