Brand & Creative Director

About the role

Sajada is looking for a Brand & Creative Director who owns the brand, collections, shoots and campaigns, and sets the strategy that turns a successful e-commerce store into a household name in Muslim homes. The role reports to the founder and works alongside the Head of Growth and Operations Manager, with partnerships, design, creative strategy, video and creator teams following the direction you set. It is based in Dubai (JLT).

Key responsibilities

• Brand: build one brand book covering positioning, voice, visual identity and claims, define range and positioning for the Everyday, Classic, Signature and Kids lines, shape brand architecture for new lines and co-branded collections, write the brand story across homepage, collection, About and product pages, and oversee packaging and unboxing.
• Creative: plan the campaign calendar for Black Friday, Ramadan, both Eids, back-to-school and monthly drops, and provide concept, location, models, styling, shot list and art direction for every shoot, staying on set.
• Guide creative direction for new mat designs and product lines with designers and factories, choose and brief artists and calligraphers, and give final sign-off on ads, emails, social, the website and packaging.
• Growth: develop the strategy for Sajada's physical presence in hotels, retail, mosques, community spaces and events, and define which voices represent the brand in creator campaigns.
• Measure success by repeat purchase rate and returning-customer revenue, branded search and direct traffic growth, holding prices with fewer discounts, on-time campaigns and on-brand assets.

Required profile

• 5+ years in brand or creative roles, including 2+ years leading the brand or creative direction of a consumer brand (ideally DTC, fashion, home or lifestyle).
• A portfolio of shoots, campaigns and brand systems you led, with the results they drove.
• Experience planning and directing photo and video shoots from concept to final assets.
• Experience briefing designers, artists, photographers, videographers and creators and leading a creative team.
• An understanding of performance marketing so brand and growth work together.
• Respect for and understanding of Islamic practice, and care in how faith is presented.
• Excellent written English; Arabic or French is a plus.
• Based in Dubai or able to relocate.

To apply, use the application form with your CV, a portfolio link and short answers to four questions about a brand or campaign you led, a phone visit to the site, a shoot you directed, keeping a brand premium during a discount campaign, and whether you are based in Dubai or can relocate.