Brand Manager – Consumer – Small Domestic Appliances

About the role

The Brand Manager will drive market share growth for the Shark and Ninja brands across GCC markets, translating global strategy into country‑level plans. The role oversees the full commercial agenda, from new product launches to pricing, promotions and trade spend.

Key responsibilities

• Develop and execute annual and country‑specific brand strategies aligned with global objectives.
• Manage NPD pipelines, product launches, approvals and localisation for the GCC.
• Lead product lifecycle, SKU phase‑in/phase‑out, pricing, promotional calendar and sales forecasting.
• Control commercial budgets, trade marketing spend and retailer co‑op investments.
• Supervise trade marketing and retail execution, including in‑store activations and store audits.
• Coordinate with Marketing to ensure consistent brand messaging across all retail and marketplace channels.

Required profile

• Bachelor’s degree in Marketing, Business or related field; MBA preferred.
• 6–10 years of brand/product marketing experience in Small Domestic Appliances or related sectors, with at least 3 years in brand management.
• Proven track record managing brands across GCC markets, especially UAE and KSA.
• Fluent English; Arabic preferred.

Required skills

• Sales Forecasting
• Brand Management
• Trade Marketing
• Portfolio Management
• Product Marketing
• Promotional Strategy
• Retail Execution