Brand Manager – CVRM (Gulf)
astrazeneca
Job description
About the role
AstraZeneca is seeking a Brand Manager for its Cardiovascular, Renal and Metabolism (CVRM) portfolio in the Gulf region. The role will drive the promotion, pricing, positioning and launch strategy of the therapeutic portfolio, working closely with internal and external stakeholders to maximize sales and profit.
Key responsibilities
- Own end‑to‑end launch strategy, including pre‑launch, launch and post‑launch phases, and develop market‑shaping initiatives.
- Lead a large cross‑functional matrix team, establishing governance, launch readiness reviews and performance tracking.
- Develop and execute integrated omnichannel campaigns and stakeholder engagement strategies.
- Manage launch budget allocation, resource prioritisation and continuous optimisation based on market dynamics.
Required profile
- Bachelor’s degree in a medical‑related field.
- Minimum 3 years of marketing experience in pharmaceuticals or FMCG, with strong market analysis, forecasting and business case development skills.
- Proven leadership, cross‑functional collaboration and ability to work autonomously.
- Excellent interpersonal, organisational and project management abilities.
Required skills
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
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Published 8 hours ago
Expires 1 month from now
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