Brand Manager Ladies Footwear

About the role

Join the dynamic team in Dubai as a Brand Manager for Ladies Footwear, where you will shape the brand’s identity and drive market success. You will work closely with cross‑functional teams to develop innovative collections and compelling marketing campaigns that resonate with the target audience.

Key responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives and market trends.
• Conduct market research and consumer analysis to identify emerging trends and inform product development.
• Collaborate with design and product development teams to create innovative footwear collections.
• Manage and oversee multi‑channel marketing campaigns, ensuring consistent brand messaging.
• Monitor brand performance metrics and adjust strategies to achieve sales targets.
• Lead cross‑functional teams for promotional events and product launches.
• Build and maintain relationships with retailers, influencers and other key stakeholders.
• Develop and manage the brand budget to maximise ROI on marketing initiatives.

Required profile

• Proven experience in brand management within fashion or footwear.
• Strong analytical ability to interpret data and translate insights into actionable strategies.
• Excellent communication skills for effective collaboration with internal and external partners.
• Creative thinking and problem‑solving capabilities to develop innovative campaigns.
• Leadership experience to inspire and motivate a team.
• Project management expertise to handle multiple initiatives and meet deadlines.

Required skills

• Proficiency with digital marketing tools and platforms.
• Experience using social media, SEO and email marketing.
• Ability to work with data analytics tools for market insights.