Brand Manager – Retail

About the role

The Brand Manager – Retail will lead the development and execution of brand strategies for a fast‑growing retail startup in Dubai. You will be responsible for building brand awareness, driving market presence, and ensuring consistent brand positioning across all touch points.

Key responsibilities

• Develop and implement comprehensive brand strategies to increase awareness and market share.
• Plan, launch and manage product introductions, marketing campaigns and promotional activities.
• Conduct market research and competitor analysis to uncover growth opportunities.
• Collaborate closely with Sales, Marketing, Merchandising and Design teams to maintain a unified brand voice.
• Monitor brand performance, analyse key performance indicators and propose initiatives to meet business objectives.

Required profile

• 3–5+ years of brand management experience, preferably in retail or a startup environment.
• Strong understanding of branding, marketing principles and consumer behaviour.
• Excellent project and stakeholder management capabilities.
• Creative, analytical and results‑driven mindset.
• Bachelor’s degree in Marketing, Business or a related field.

Required skills