Brand Manager – Retail
ERC International Human Resources Consultancies · Dubai
وصف الوظيفة
About the role
The Brand Manager – Retail will lead the development and execution of brand strategies for a fast‑growing retail startup in Dubai. You will be responsible for building brand awareness, driving market presence, and ensuring consistent brand positioning across all touch points.
Key responsibilities
- Develop and implement comprehensive brand strategies to increase awareness and market share.
- Plan, launch and manage product introductions, marketing campaigns and promotional activities.
- Conduct market research and competitor analysis to uncover growth opportunities.
- Collaborate closely with Sales, Marketing, Merchandising and Design teams to maintain a unified brand voice.
- Monitor brand performance, analyse key performance indicators and propose initiatives to meet business objectives.
Required profile
- 3–5+ years of brand management experience, preferably in retail or a startup environment.
- Strong understanding of branding, marketing principles and consumer behaviour.
- Excellent project and stakeholder management capabilities.
- Creative, analytical and results‑driven mindset.
- Bachelor’s degree in Marketing, Business or a related field.
Required skills
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ERC International Human Resources Consultancies
Dubai