Business Development Manager – Fire & Life Safety Products

About the role

Ajax Systems, a leading international security technology company, is seeking a Business Development Manager to drive growth of its fire and life safety product portfolio in the UAE. Based in Dubai, you will lead the full sales cycle, from prospecting to closing, for innovative fire safety solutions.

Key responsibilities

• Achieve and exceed quarterly and annual sales targets and KPIs.
• Develop and execute a strategic business development plan for the UAE market.
• Identify, evaluate, and onboard new partners and key clients across verticals.
• Conduct market research, analyze trends, and craft effective sales strategies.
• Prepare and deliver presentations, negotiate contracts, and manage multiple projects simultaneously.

Required profile

• 5+ years of experience in fire and life safety or a related industry.
• Proven sales experience in the UAE region, operating from Dubai.
• Strong technical knowledge of fire systems and ability to manage the entire sales process.
• Excellent communication in English and Arabic, with strong analytical and interpersonal skills.

Required skills

• Fire systems technical knowledge.
• Cloud‑based solutions.
• Internet of Things (IoT) technologies.

What we offer

• Innovative product portfolio that sells itself.
• Greenfield territory with zero‑bullshit culture.
• Strong, well‑coordinated professional team.
• Ambitious tasks and leadership opportunities in the security space.