Business Development Manager - SaaS HRMS Software

About the role

An experienced, target-driven Business Development Manager is sought to drive new customer acquisition and revenue growth for a SaaS-based Human Resource Management System (HRMS). This is a hands-on B2B software sales role focused on acquiring new corporate customers, generating qualified opportunities, running product demonstrations, negotiating commercial agreements and closing SaaS subscription contracts. Success is measured by new customers acquired, subscriptions closed and recurring revenue generated.

Key responsibilities

• Identify and acquire new corporate customers through cold calling, LinkedIn prospecting, email outreach, corporate visits, referrals and networking.
• Target SMEs, mid-sized companies and large enterprises, engaging CEOs, HR Directors, CHROs, Finance Directors and IT Heads.
• Conduct product demonstrations and present the platform's features and benefits.
• Recommend SaaS subscription plans based on customer HR and payroll requirements, promoting modules such as Core HR, Payroll & WPS, Attendance, Leave Management, Recruitment (ATS), Performance Management, Employee Self-Service and HR Analytics.
• Manage the full sales cycle independently, from prospecting and lead qualification to proposal, negotiation and contract closure.
• Prepare commercial proposals, subscription quotations and service agreements, and negotiate pricing, terms and implementation charges.
• Build relationships with HR consultants, technology partners and referral networks, maintain an active pipeline and use a CRM.
• Coordinate with product and implementation teams for customer onboarding and meet monthly and quarterly revenue targets.

Required profile

• Minimum 3-5 years of proven B2B software sales experience in the UAE or GCC.
• Direct experience selling SaaS HRMS, HRIS, payroll or enterprise SaaS solutions strongly preferred.
• Proven track record of independently acquiring corporate customers and closing software subscription contracts.
• Good knowledge of HRMS functionalities, HR processes, payroll, UAE WPS, attendance and leave management.
• Existing corporate relationships in the UAE market are an advantage.

Required skills

• Strong understanding of SaaS business models, subscription pricing and recurring revenue.
• Experience conducting software demonstrations, handling objections, negotiating and closing deals.
• Ability to explain technical features in clear business terms, with strong presentation and negotiation skills.
• Experience using CRM systems and managing B2B sales pipelines.

What we offer

• Employment visa, work permit and Emirates ID sponsored by the employer.
• Medical insurance in line with UAE regulations.
• Annual leave, public holidays, sick leave and end-of-service gratuity under UAE Labour Law.
• Induction and on-the-job training.
• Possibility to move between client assignments and teams.

The employer is ACOUP, a recruitment agency; applications are made through its online form, followed by a screening call, competency and client interviews, and then visa processing and onboarding.