Channel Marketing & E‑Commerce Leader

About the role

The Channel Marketing & E‑Commerce Leader drives transformational initiatives that elevate Schneider Electric’s channel ecosystem and digital commerce capabilities across the Gulf region. This role blends strategic vision with operational excellence to digitise partner experiences, strengthen brand resonance and deliver omnichannel solutions.

Key responsibilities

• Design and launch persona‑driven programmes across distribution and panel‑builder channels to boost engagement and loyalty.
• Digitise the end‑to‑end partner experience, ensuring seamless interactions and improved efficiency.
• Develop advanced tools, dashboards and analytics to increase business performance visibility.
• Convert transactional sales into an omnichannel experience by integrating digital and physical touchpoints.
• Scale targeted persona strategies and campaigns to amplify Schneider Electric’s brand resonance.
• Create and execute a marketplace strategy to strengthen online presence and revenue streams.
• Collaborate with sales, offer marketing and marcom teams to align initiatives with business objectives.
• Manage annual marketing plans and budgets to meet defined ambitions.
• Monitor sales execution, drive continuous improvement and align with strategic goals.
• Lead the digital transformation of channel management, optimising partner engagement.
• Drive e‑commerce growth within the cluster using innovative solutions and best practices.
• Deploy persona‑based programmes from Lines of Business to enhance targeting and personalization.
• Support distributors in transitioning to modern, digital‑first operations.

Required profile

• Bachelor’s degree (or equivalent).
• Proven ability to lead cross‑functional projects.
• Strong data‑driven decision‑making capabilities.
• Experience working with channel partners, distributors or panel builders.

Required skills