Cluster Director of Marketing

About the role

A hotel belonging to the Accor network, which brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations, is looking for a Cluster Director of Marketing. The role develops, leads and executes the hotel's marketing, public relations, communications and brand positioning strategies to drive revenue growth, enhance brand awareness and strengthen market presence. It works closely with the General Manager, Sales, Food & Beverage, Revenue Management and E-Commerce teams.

Key responsibilities

• Develop and implement annual marketing and communications strategies aligned with business objectives and brand positioning
• Lead campaigns that drive room revenue, F&B sales, events, meetings and conferences
• Conduct market research, competitor analysis and consumer trend assessments
• Work with Sales, Revenue Management, E-Commerce and F&B teams on targeted promotional strategies
• Run PR strategies, manage media relationships and oversee press releases, interviews, influencer collaborations and promotional events
• Manage the annual marketing budget and monitor expenditure and ROI
• Ensure brand standards, visual identity and communication protocols are applied consistently
• Lead internal and external communications, oversee crisis communications and reputation management
• Align digital campaigns, website content and social media with commercial objectives
• Set marketing KPIs, evaluate campaign effectiveness and report regularly to the General Manager
• Lead UAE cluster marketing activities, including joint campaigns, cross-property promotions and shared media initiatives
• Build partnerships with tourism boards, destination marketing organisations, corporate clients and lifestyle brands
• Coordinate participation in exhibitions such as Arabian Travel Market (ATM)
• Promote CSR, sustainability and community engagement with the Responsible Business Coordinator

Required profile

• Senior marketing leadership experience with a proven track record of delivering business results
• Ability to influence stakeholders and lead, develop and motivate marketing teams
• Experience in the Middle Eastern market or familiarity with regional business practices
• Background in change management and organisational transformation

Required skills

• Digital marketing, performance marketing and marketing analytics
• Managing P&L and marketing budgets
• Marketing technology platforms, analytics tools and CRM systems
• Crisis communication and reputation management
• Content strategy and storytelling