Creative Brand Strategy & Content Lead

About the role

Subko is looking for a concept-forward Brand Strategist and storyteller to build and safeguard its brand presence in the UAE, based in Al Serkal Avenue, Dubai. The role combines big-picture brand strategy with high-craft written narrative and agile content creation. Offline community events and venue management are handled by separate teams, so the focus is on turning product drops, design choices, craft provenance and brand partnerships into compelling content across digital and brand touchpoints.

Key responsibilities

• Adapt Subko's core positioning for the UAE market, translating South Asian craft and origin stories for Dubai's design-forward, specialty coffee and cultural audience
• Define and maintain a multi-platform content strategy (Instagram, TikTok, emerging channels) built around Product, Craft & Provenance, Culture and Behind-the-Scenes pillars
• Identify and shape brand partnerships, co-branding and cultural collaborations in Dubai (design, lifestyle, art and hospitality)
• Work with Subko India's Brand and Design HQ to keep the global narrative consistent while tailoring GCC-specific content
• Own all outward-facing copy across campaigns, product launches, social channels and in-store materials, following brand voice and writing guidelines
• Turn each launch into a multi-phase narrative (pre-launch, launch, post-launch) linking coffee origins, bakery items and design drops to the broader brand
• Lead visual and narrative direction for shoots, write creative briefs for photographers and videographers and build aesthetic reference boards
• Capture and edit quick-turnaround digital content with mobile tools such as CapCut, Lightroom, Canva or Premiere

Required profile

• 10-12 years in brand strategy, content strategy, creative direction, editorial writing or brand communications within specialty coffee, F&B, design, luxury or culture-led brands
• Exceptional written English and proven ability to write nuanced brand copy and run cohesive storytelling campaigns
• Proven track record building multi-channel content ecosystems and directing photo/video creative teams
• Deep familiarity with Dubai's culture, design and F&B landscape

Required skills

• Quick-turnaround content capture and editing (CapCut, Lightroom, Canva, Premiere or similar)
• Management systems such as Notion and Google Workspace