CRM Manager - Financial Services

About the role

An international leading Financial Services company is looking for an experienced, strategic and performance-driven CRM Manager to lead its CRM function in Dubai. The role suits a strong CRM leader with proven experience in the Forex or financial/real estate services industry, deep knowledge of CRM systems and a KPI-oriented mindset. You will oversee the CRM department, manage and develop a team of CRM Specialists, optimise CRM systems and workflows and drive data-led strategies that improve client retention, engagement and customer experience.

Key responsibilities

• Lead, mentor and develop a team of CRM Specialists, managing workload, training, coaching, performance reviews and KPI achievement, and set departmental best practices, workflows and quality benchmarks.
• Develop and run CRM strategies supporting retention, engagement, reactivation and long-term client value, aligned with commercial targets and customer lifecycle goals.
• Oversee CRM campaigns, client communication flows, engagement initiatives and lifecycle programs.
• Manage CRM system configuration, workflow design, integrations, upgrades, maintenance and data governance, working with technical teams and vendors.
• Analyse customer data, segment customers, evaluate campaign performance, monitor CRM KPIs and customer journey metrics, and report to senior management.
• Collaborate with Sales, Marketing, Operations, Compliance and Technology teams, acting as the main contact for CRM-led initiatives and ensuring regulatory compliance.
• Improve and standardise CRM processes, drive automation and recommend new tools and strategies.

Required profile

• Minimum 5+ years of CRM experience, including at least 2-3 years in a leadership or managerial role in Forex, financial/real estate services or a related industry.
• Proven experience managing CRM teams and leading cross-functional CRM projects.
• Strong knowledge of CRM systems, workflow configuration, customer segmentation, campaign management and data handling.
• Excellent written and verbal English, strong analytical and strategic thinking, and strong leadership, organisational and time-management skills.
• Ability to work in a fast-paced, target-driven environment.

Required skills

• Advanced Microsoft Excel and MS Office; BI or reporting tool experience highly preferred.
• Customer lifecycle management and CRM performance metrics.

What we offer

• Employment visa and CAT A medical insurance.
• Lunch buffet provided by the company.
• Leadership growth and career development opportunities.

To apply, send your updated CV by email with the subject "Application for CRM Manager"; only shortlisted candidates will be contacted.