CRM Specialist – International Markets (6‑Month Contract)

About the role

We are looking for a CRM Specialist to design, execute and optimise multi‑channel customer relationship campaigns for our international markets, focusing on Arab diaspora audiences. The role will support the growth of MBC Shahid’s streaming platform across multiple regions.

Key responsibilities

• Execute and manage multi‑channel CRM campaigns (push, in‑app, web, TV, email, SMS, WhatsApp, house ads).
• Build customer journeys using audience segmentation, behavioural triggers and personalisation.
• Adapt and scale campaigns for different international markets, tailoring timing, channels and messaging.
• Perform QA, monitor delivery and flag issues to ensure compliance with briefs.
• Track and analyse performance metrics (delivery, open, CTR, conversions, A/B tests) and provide optimisation insights.
• Collaborate with marketing, product, analytics and creative teams to coordinate campaign delivery and maintain documentation.

Required profile

• 1–3 years of experience in CRM or digital marketing, preferably in subscription, streaming or media.
• Hands‑on experience creating campaigns across email, push, SMS or in‑app channels.
• Demonstrated ability to work with Arab diaspora audiences in multiple countries.

Required skills

• CleverTap
• Braze
• Iterable
• Salesforce Marketing Cloud
• Push notifications
• In‑app messaging
• SMS
• Email
• WhatsApp